Who I am
I am a creative art director and brand strategist. I help start-ups, small businesses and large corporates uncover new opportunities and communicate effective value propositions. My passion is translating business language into human language by developing creative brand strategies, visual identities, and integrated campaigns.
I use a holistic approach when assessing the needs of each business. I view every business entity as part of a larger environment that consists of market competitors, stakeholders, and customers and integrates company culture, current trends, and the latest technology and channels of communication. I am highly committed and consistently successful at helping clients reach their targets and goals.
My work is influenced by my international experience and a unique mix of analytical and creative skills. I have developed my career and skills in Spain (Madrid), United Kingdom (London) and the USA (Pacific NW) while working in world-leading advertising agencies, start-ups, and non-profit, educational and retail organizations.
- Made queremosverde.com one of the world’s key Spanish-language members in the green economy with +25k organically grown followers.
- Sold 5,000 units of the SAGE accounting package within three hours by creating an online campaign.
- Generated more than 30,000 views on YouTube between February and March 2012 for the corporate promotional video.