The brand is the most valuable asset of a business or organization; it is what positions the company top-of-mind for their audiences and what ignites the desire to choose their product or service over the competition.
Every interaction is an opportunity for a business to build their brand, strengthening the relationship with their audiences while creating brand ambassadors.
A strong strategy expressed by storytelling in combination with a unique and distinctive graphic narrative are the ingredients for achieve sales, marketing and branding goals.
Branding is critical to consider not only for new businesses but for any business, all the time.
Many businesses and organizations can benefit from a brand refreshment; others may need to revisit branding due to a business merger or creation of new products or services.
Developing an understanding of the brand at its core—its mission, values, history, etc.—is the first step we take with any branding work. We do this through a first exploratory and discovery phase, followed by a debrief.
The next step is a market and competition research to find the opportunities and strengths and how to push them forward, any obstacles or problems and how to solve them.
Once we are sure we have the right understanding of the brand, we start strategizing, drafting, and creating the visible brand identity. At the end of this process, we unveil the brand proposal (brand identity, brand strategy, brand guidelines, etc.) and deliver the materials agreed upon previously or make the necessary amendments. This will lead to position and define the brand space in the market environment.
The branding design services we offer are:
– Brand identity
– Logo design
– Brand guidelines
– Business naming
– Business cards