Duende Press - This is AGM
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Duende Press

Branding, Graphic design
Brand visual identity, Logo design
About This Project

When developing this brand visual identity for Duende Press, the concept of going from the inside to the outside was key. Duende Press is a writing, editing, and publishing company specializing in transformational books.

Its main clients are entrepreneurs and inspirational entertainers looking to engage and grow their audiences with a book. The name “Duende” comes from flamenco, and it represents the passion that comes from the soul and is expressed by singers, dancers, and artists.

The logo reflects the inside-outside flow of the energy creating a spiral, finished with a pen nib creating the D—the first letter of the company’s name