When developing this brand visual identity for Duende Press, the concept of going from the inside to the outside was key. Duende Press is a writing, editing, and publishing company specializing in transformational books.
Its main clients are entrepreneurs and inspirational entertainers looking to engage and grow their audiences with a book. The name “Duende” comes from flamenco, and it represents the passion that comes from the soul and is expressed by singers, dancers, and artists.
The logo reflects the inside-outside flow of the energy creating a spiral, finished with a pen nib creating the D—the first letter of the company’s name.