Pure Leapfrog - 500mw 2020 - This is AGM
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Pure Leapfrog – 500mw 2020

Branding, Graphic design
Brand visual identity, Logo design
About This Project

Pure Leapfrog is the charity that manages the British Government fund for community energy in rural areas.

Their most ambitious project was to fund the installation of 500MW of clean renewable energy in rural areas by 2020 through community energy projects, a project they called 500MW2020.

The charity wanted to create a logo that contained their goals and use it to create a branding campaign to empower the project.

This was achieved by integrating the name of the project with the brand’s four circles to create a self-explanatory logo, so anybody can identify the spirit of the project.