Joshua Josué El Gringo Mariachi is a musician based in Portland, OR.
Joshua was revamping his music career with a new record and needed to upgrade his logo to reflect his style and personality.
His style is Americana mixed with mariachi and influenced by the western movies from the ’60s.
After an exploratory meeting to learn his goals and needs, I created a design that summarizes his personality, needs and goals in a compelling image.
The concept of the logo is based on the sunset over the desert. The image evokes a big orange disk disappearing into the desert horizon while riding a horse or driving an old truck down a long straight road.
Joshua’s name is part of the sun, it expresses his personality through a customized typography inspired by the western movies from the ’60s.
The logo has been designed to maximize its recognition and readability when used on social media as a profile or logo picture.
There are two options for the logo, the first one is just Joshua Josué, while the second one includes the tag line “El Gringo Mariachi,” allowing him to choose the best option for different uses.
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