Rebranding is a mandatory step when a business pivots. In this case, Headmasters, a hair salon based in Texas, decided to shift into more sophisticated and personalized services focused on a young, stylish public. To do that, they revamped their installations and the brand’s visual identity needed to be redesigned to match the new mission.
A cleaner design with hair cutting shears and the Texan Star created a statement about the company’s activity and story. The initials and the name close the design along with the establishment date, creating a smart and modern look.